Saturday, October 12, 2019
A Comparison of Moods in Beowulf and Samuel Becketts Waiting for Godot :: comparison compare contrast essays
Moods in Beowulf and Samuel Beckett's Waiting for Godotà à à à à à à à à à à à à à Reading a work of literature often makes a reader experience certain feelings.à These feeling differ with the content of the work, and are usually needed to perceive the author's ideas in the work.à For example, Samuel Beckett augments a reader's understanding of Waiting For Godot by conveying a mood, (one which the characters in the play experience), to the reader. Similarly, a dominant mood is thrust upon a reader in Beowulf.à These moods which are conveyed aid the author in conveying ideas to a reader. à à à à In Waiting for Godot, Beckett uses many pauses, silences, and ellipses (three dots (...) used to create a break in speech) to express a feeling of waiting and unsureness.à There is a twofold purpose behind this technique. For one, it shows that Vladimir and Estragon, the two main characters who are waiting for Godot,à are unsure of why they are waiting for him.à This also foreshadows that they will be waiting a very long time. à à à à In some cases in literature, an idea can only be conveyed properly if those on the receiving end of the ideaà are able to experience the feelings that a character is experiencing in the work.à For example, in order for a reader to feel how and understand why Vladimir and Estragon feel as though they do while they wait, it is essential for that reader to either understand or experience the same feelings that Vladimir and Estragon are experiencing.à Vladimir and Estragon are waiting;à waiting for Godot, to be exact; and Beckett wants the reader to feel as if he or she were waiting also.à Along with the feeling of waiting that a reader may experience, he or she might also understand how Vladimir and Estragon feel at times: Unsure, not very anxious to move on, and constantly having to wait.à A feeling of timelessness is even evoked, allowing almost anyone from nearly any time to understand Vladimir and Estragon's predicament. à à à à Many times people may feel overwhelmed by a higher force unalterable to them.à This force may control something such as their fate.à In the Anglo-Saxon culture, a popular belief was that of fate.à The writers of Beowulf may have known that not all people believe in the power of fate. Therefore, to properly convey such an idea as the inevitability of fate in the epic, the writers included events which, when read, are also "experienced" by the reader.
Friday, October 11, 2019
Analysis of the Human Attitude
Surveying the Human Attitude Melissa Hightower November 19, 2012 PSY475 University of Phoenix Surveying the Human Attitude Attitude can be seen in many parts of a daily routine of an individual. The significance of measuring attitude has become important in many areas of our society. Employers want to measure attitude of employees, while customers on the other side of the counter view att Attitude Survey The measure of attitudes is of great importance in a consumer driven economy, such as the one that exists in the United States today.Psychologists use attitude surveys to translate subjective attitudes of people into empirical data. Attitudes themselves are distinguishable from interests and personality traits, in that attitudes are usually attached to an object (Hogan, 2007). The construct of attitude actually encompasses the cognitive, affective, and behavioral thoughts, feelings, and actions that a person exhibits in reaction toââ¬âor as a result ofââ¬âan object. For the p urposes of this paper I designed an attitude survey using a selected-response format that is built upon the precepts of the SERVQUAL approach to attitude assessment.The purpose of the survey is to assess the attitudes and perceptions that University of Phoenix (UOP) students exhibit at graduation about UOP itself. The intention of this paper is to discuss the design, administration, scoring, and interpretation of the survey as well as any issues I experienced while creating the survey. Design The target audience for this survey is UOP graduates that attended at least their sophomore and senior college years at UOP. The particular trait to be measured is the attitude that graduating students hold towards UOP after graduations.The survey should be administered electronically via the UOP student login page after graduation. There are 11 items in the survey and should take no more than 1-2 minutes to complete. I did this on purpose, because I know from experience that I hate taking long surveys when all I really wanted to do was log into UOP online. The survey uses the Likert scale to measure attitude, with the possible answers of strongly disagree, disagree, neutral, agree, strongly agree with the corresponding scores of -2, -1, 0, +1, and +2, respectively. The score report is used to compile the individual scores into a descriptive format.The item stems are the assertions themselves and the responses are gauged through the Likert scale, otherwise known as the method of summated ratings (Hogan, 2007). The basic proposition of the Likert scale is that one attitudinal construct is at the basis of all of the items. All of the statements that I proposed are about the attitude of the graduate toward UOP and therefore addresses this concern. Administration, Scoring, and Interpretation The survey should be administered by UOP personnel and not the teachers. It would not do for the results of the survey to be skewed by the last class experience.This factor cannot be done away with entirely, but it can be minimized by having the survey administered by UOP personnel rather than a teacher. Moreover, in a general sense the lower the score the less the satisfaction and the higher the score the lower the satisfaction. The directionality of the scores are all in the same direction, meaning that a rating of strongly disagree always corresponds to a more unfavorable attitude toward UOP. However, it is important that the survey items be tried out on a large variety of students at UOP and the scores tabulated in advance.These scores will act as a means to convert the raw scores that will be collected when the test is actually distributed on a large scale to normed scores, which are more useful for interpretation. For instance, if there is universal tendency to score one item extremely negative, then the raw scores of the actual test can be mediated to take into account this propensity. For the purposes of a general attitude survey negative scores reflect nega tive perceptions and thoughts about UOP and positive scores the opposite.Issues Experienced While Creating Survey The SERVQUAL approach to attitude surveys is specifically designed for quantifying service quality and product satisfaction in the retail industry (Gob, 2007). As the SERVQUAL approach applies to this attitude survey, the main point of any survey is to ascertain the examinees expectations, perceptions and the gap between them. Therefore, I tried to design items to measure both the expectations of the UOP student as well as their perception of the item in question.This will increase the validity of the interpretation that lower scores equal less satisfaction and vice versa, since the items not only deal with the studentââ¬â¢s actual perception, but their expectations as well. I also tried to encompass the entire spectrum of measurementsââ¬âcognitive, affective, and behavioralââ¬âwhen considering the items to be administered. I am not comfortable with simple sel f-reported tests. They seem too subjective and too circumstantial. The items should gauge observable behavior, past feelings, and current thoughts about the construct being measured. ConclusionIn sum, the attitude survey that I created follows the Likert scale method to gauge the overall satisfaction of UOP students, with an emphasis on both the perception and expectation of the items. The survey also attempts to measure the cognitive, affective, and behavioral components of the construct being tested. The purpose of the survey was to ascertain the general attitude that UOP students have toward the University of Phoenix at graduation. References Gob, R. (2007). Ordinal methodology in the analysis of Likert scales. Quality & Quantity, 41(5),601-626. Retrieved July 24, 2010, from SocINDEX with Full Text database.
Thursday, October 10, 2019
4P analysis of Phoenix Essay
The success of Phoenix Satellite Television starts with the accurate positioning. According to research, in 2011, the coverage of Phoenix Chinese Channel in southern China including Gudgeon and Axing province enjoyed a dominant position among all the areas In China. Meanwhile, administration and enterprise network have become the main channels for people to watch Phoenix TV. More than 65% of people have watched Phoenix Chinese Channel through administration cable network specifically. The number is still gradually increasing in recent years. As it is dated on the 201 2 Annual Report of Phoenix Satellite Television Station Holdings Limited, the dally viewing of Phoenix Chinese Channel among business executives rose 28% year-on-year, and maintained as the fourth most popular channel compared with CATV General, CATV News, Dragon TV and so forth. Phoenix Chinese Channel as well as Phoenix Infernos Channel also receives a high level of audience attention in offices and hotels where people who enjoy high income such as general manager, CEO and partner of an organization are easy to be spotted. Apart from equines world, Phoenix TV has also gained its popularity in political field. Ghana Goalââ¬â¢, the member of the Political Bureau of the CPA Central Committee, described Phoenix TV as his old friend, praising the contribution that Phoenix has made to promote cultural communication between China and western world. Therefore, having examined all the characteristics of TV population, it is not hard to find the clear market segmentation of Phoenix. Individuals who own high educational background, possess a high position with high income are carefully targeted, which earns the information and news content tot Phoenix TV have been made to satisfy the tastes and interests of this group of viewers. By doing so, Phoenix defines exactly who they want to reach, making itself stand out from many other TV channels in Greater China. Based on its well-positioned target market, Phoenix has built some solid strategies from different perspectives to reach its audiences effectively. First of all, it is the product that is the essential part of any company and the most direct link between customers and an organization. The most important products of Phoenix, apparently, are programmers. Phoenix TV, including 6 channels, contains a variety of programmers, ranging from political and financial news and current affairs through live broadcast and talk shows to films, music reviews as well as mini-series in both China and foreign regions. Programmers of Phoenix are quite comprehensive and insightful, especially In Phoenix Chinese Channel. Besides Its core products, Phoenix has made an effort in multi-media platform. Phoenix New Media Limited, one of the subleases of Phoenix, has formed a partnership with the British Broadcasting Corporation and the National Film Board of Canada successively to provide foreign regaining on Phoenixââ¬â¢s digital media platforms in China. At the same time, Phoenix Metropolis Holdings Limited engages in the outdoor media business In China by offering outdoor advertising services on giant-sized LED panels. Since the Internet tofu developing multi-media products indeed helps Phoenix to remain competitive in this new age. Another strategy that Phoenix employed to adapt to the new marketing environment is to think global, act localââ¬â¢. The launch of Phoenix CANE and Phoenix North America Chinese Channel could serve as a great example. Focusing on the overseas Chinese, tot two channels contain several well-known programmers such as Asian Journal and Good Morning China, as well as some in-house programmers including Europe Today and Experience America. Whilst those well-known programmers are responsible for the brand building of Phoenix and keeping overseas audience informed on the situation in China, in-house programmers meet the demands of understanding the local life of foreign countries. That is to say, local news and cultural information provide a practical help towards overseas Chinese. Due to the successful use of marketing strategy, Phoenix is now experiencing the ââ¬Ëmaturity eroded in its product life cycle after the process of introduction and growth. The story of Phoenix is about to reach its climax. The Phoenixââ¬â¢s strategy of pricing is not uncommon in media industry. As the Phoenix Satellite TV has grounded in Gudgeon Cable TV Network, each family only needs a set-top box and 25-RHOMB monthly fee to subscribe the Phoenix TV. As for the products via other media platforms, the price of Phoenix Weekly has been raised because of the growth of production cost, but the sales are not largely affected. Basically, watching Phoenix TV programmers online is free. If people would like to pay ARM monthly, they could enjoy all programmers in high-definition format without any advertisement. The third significant factor, place, or specifically distribution, could influence the sales of products greatly. Different products need different distribution strategies. In the case of Phoenix TV, as a satellite broadcaster, the primary distribution method is by Assist AS. However, unsurprisingly, there is another way in mainland China. As Ill Change mentioned in the interview with the Washington Post in 2005, ââ¬Ëonly hotels, universities and certain state employees were supposed to receive Phoenix, but students began installing satellite dishes illegally to pick it up. The censorship is still strict, but it would not dampen the enthusiasm of people to watch Phoenix. Although the specific approaches in mainland China, Hong Kong and other countries are slightly different, the main distribution strategies could be divided into two categories: direct distribution and indirect distribution. The traditional television and magazines allow people to obtain the news content and inform ation from broadcasters directly, whilst the Internet become the middleman during the process of distribution. TV programmers could be seen on the official website of Phoenix, and readers could find the magazineââ¬â¢s article in APS. With the advancement of Internet, indirect distribution may become the most common distribution strategy of media products. Among all the TV stations. In this sense, the most crucial strategy is to construct in- house celebrities covering hosts, reporters and commentators. Sally We, Chin Lulu and Tiger Huh, they are all superstars that have been made by Phoenix. Their strong personal style not only becomes the symbol of themselves, but makes their programmers as personal brands. In other words, the individual image and reputation have been related to the programmers closely. Therefore, it would be a situation either double-win or double-lose. Besides, the use of cultural celebrities has also become a wise choice for Phoenix to improve its reputation. Hosting the programmer Eight Minutes Reading, Liana Wended, for instance, successfully attracts more attention from his previous readers. Apart from this, social media has been considered as a useful platform for promotion. Like many other TV stations, Phoenix owns various accounts on different platform including, Webb and Weight.
Wednesday, October 9, 2019
Project Management Crosby Manufacturing Corporation Case Study
Project Management Crosby Manufacturing Corporation - Case Study Example The president of Management Cost and Control System (MCCS) had a meeting with department managers to solve the issue of MCCS reporting procedures. The government had just renewed the interest in the company, and therefore, there was a need to computerize the finance reporting methods, so as to compete fairly with other companies. Having taken over the leadership in 2005, Livingstone took a major stride in reorganizing the structure of the company leadership, this really worked well and they could now get large number of government contracts. The second strategy was to update the MCCS reporting procedure to ensure a sizable cash outlay to increase the business. The president then appointed Emary to be the planning project leader, even though he was not conversant with computers. Livingstonââ¬â¢s Appointment The president of the company while appointing Tim Emary to head the project stated that he was doing so because of the importance of the project, and while acknowledging that Emary had little knowledge of computers, the president reiterated the fact that Emary knew how to make schedules and do the work well. With due respect for the president, being a leader who had seen the flourishing of MCCS since his appointment, his confidence in Emary boosted by his experience in leadership shows that he was right to pick Emary as the leader of the planning team; he was highly conversant with his staff and the capability of each one of them. He too wanted to achieve, and unlike in the previous year, he had now realized the mistake they had done. As indicated by the president, the leader to be was not computer literate, but other project team members were. Since the project was to be well scheduled and well planned, it was very necessary to have a mix of experience in the team, just as the presi dent had done. Emary was going to help much in planning and scheduling, while the rest were going to assist in computer skills and application. Project planning is a highly demanding and exhausting process; ââ¬Å"the scheduler has to keep many activities, resources, calendars, logical relationships and constraints correctly, completely and currently stated in the scheduleâ⬠(Hullet, 2009, p. 3). Emary in this case is assigned to collect information from the rest of the team and to combine them into a better project logic. Another major role to be played by Emary as a scheduler is to act as a middle man between the project team and the president; this is a typical role of a scheduler. He is also to ensure that the project schedule represents the desired plan and any changes that may be required later. To achieve this, Emary as a project scheduler will ensure that logical relationship and critical paths are well examined. As further argued by Hulett (2009), success in managing a project needs a complete and sensible project schedule;
Tuesday, October 8, 2019
Social Media - Difference between traditional measures of success Assignment
Social Media - Difference between traditional measures of success - Assignment Example Social media measures allow businesses to know how viral a product is within a given market. A tool that Zappos could use to measure social media success is NPS (Net Promoter Scores). NPS notes how probable users are to suggest a product to peers and family members. With NPS, Zappos can catch both the customer service element of social and potential for making their services and products go viral (Gibs, 2015). Currently, Zappos has a very high NPS because of its popular customer service. The exceptionality of NPS and the capacity to access it from numerous consolidated research works makes it a strong alternative for social media labeling analytics. Zappos can also use ABM (Agent-Based Modelling) since it has already established excellent customer service (Gibs, 2015). Customer service always requires internet connectivity between Zappos and its customers. However, with ABM, Zappos can monitor and measure their customersââ¬â¢ behavior while offline. Monitoring marketing and branding includes questioning a businessââ¬â¢ ability to keep on developing and innovating. For example, monitoring oversees an enterpriseââ¬â¢s ability to introduce new commodities in the market, increase product value for customers, and better operating competences (Gibs, 2015). On the other hand, measuring includes determining brand favorability and devotion by customers instead of net sales evaluated through appraisals. For instance, controlled experimentation determines contributions of social media to customer relationship and loyalty, which enables the brand to identify efficiencies and correct errors more
Monday, October 7, 2019
Does Billy receive a fair trial Herman Melville Billy Budd Essay
Does Billy receive a fair trial Herman Melville Billy Budd - Essay Example The outcome of the trial goes to show how a composite plot, ably supported by ingenuity of narrative techniques, can be made analogous to a set of clandestine attributes of legal procedures. The thesis question to be resolved in this paper is whether Billy Budd receives a just trial or not, following the crime he commits after being charged with mutinous provocations. Judgment on the fate of Billy is legitimized per se by a number of factors that are ingrained in the protagonistââ¬â¢s characteristic features as well as in some external stimuli. Minkowitz argues that while Billy embodies ââ¬Ëmoral goodness and graceââ¬â¢ and is well liked among his colleagues, the shipââ¬â¢s master-at-arms John Claggart is ââ¬Ësinisterââ¬â¢ (4). This perplexes the readers for they know who the culprit is according to the law. But mere understanding of the legal righteousness fails to provide an accurate picture of the authorââ¬â¢s intentions. Captain Vere, for instance, is portrayed as a person of contradictory dispositions. He is stuck between the loftier ethics of law, which he is supposed to adhere to out of his professional responsibilities, and the apparent leniency of divine justice. He is the only person who knows that Billy is both clean-handed and guilty (Parker 37) and yet, he must convict Billy for his crime. It is apparent that the execution of Billy Budd symbolically represents a ââ¬Ëjustified animosity into a retributive righteousnessââ¬â¢ (Melville 78). The question about whether Billy Budd receives justice or not is answered by Yannella: â⬠¦Vere prejudges the case against Billy, uses irregular proceedings to convict him, and then executes him in a gross miscarriage of justiceâ⬠¦Vereââ¬â¢s conservative rationale for hanging Billy, of course, is that it will silence and tame the sailors, who otherwise will take the captainââ¬â¢s inaction as a sign of weakness and an excuse to rebel (27-8). It is, therefore, quite clear that Billy Budd does not receive
Sunday, October 6, 2019
A business report Essay Example | Topics and Well Written Essays - 2250 words - 1
A business report - Essay Example The mind emanates from the brain and is composed of the processes of the brain. The mind exists only with the presence of the brain. However, the mind is not the same as the brain. Descartesââ¬â¢ dualism theory tried to explain the existence of the mind and body as two fundamentally different articles. However, there are a number of scientific phenomena which indicate the evidence of the mind being a product of the brain. In this regard, once the brain is not able to exist, (such as by death) the mind will also not exist. Immortality would not be able to exist because the soft parts of the human existence (the mind) are dependent on the physical existence of the persons (the physical body). Immortality could therefore only exist if the human body existed. However, with the death of the body, the immortality of the mind (or souls for that matter) would not achieve immortality. There is no substantiation that can be offered to indicate that the soul or the mind lives past death (destruction of the physical being). Locke theory is supportive of this as it identified the personality of an individual as depending on the memories, which die after
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